Whether a senior is planning their own future or getting help from their loved ones, remember: seeing is believing. Your senior living facility provides a cozy, secure, and inviting atmosphere. It's essential to show all potential residents what makes your place special. Let's make sure they see why you stand out from the rest!
A PICTURE IS WORTH 1,000 WORDS
Photography
A professional photo gallery will be the first thing people see when checking out your facility online. You wouldn't buy a house without seeing it, and you wouldn't move into a place you hadn't seen in advance.
The quality of your photos matters. Good photography will make the space feel clean, bright, roomy, and inviting. It is truly a must-have!
MOBILITY MATTERS
Virtual Tours
For senior living in particular, residents will need to know the layout. How accessible is your location? With a virtual tour, people will be able to click through the layout and get a firsthand look at accessibility features that matter to them (ramps, showers, distance to common areas, and more).
A virtual tour will also provide you with top-down views of your floor plan. This is extremely useful for large buildings with repeating floor plans, and it also gives viewers a good sense of size and layout.
You'll save time on in-person tours and impress potential residents!
LOCATION, LOCATION
Aerial Imagery
Show off your exterior with an eye in the sky. Residents will look forward to the outdoor firepit, or the duck pond, or the view of the landscaping.
It's also helpful to put your location into context — are you conveniently located downtown, or are you set back on a private road surrounded by nature? There are benefits either way, so make them a selling point!
FINAL THOUGHTS
Any or all of these forms of professional imagery will help you:
Appear professional and desirable to potential residents
Stand out from other businesses in your field
Thoughtfully provide viewers with accessibility info
Save time on walk-throughs
Present floor plan options
Provide context for your location
Communicate facility amenities
And by the way, all of these can be added to your Google Business Profile, which will make them visible on Google Maps. People searching for senior living facilities will see all this and be more inclined to click!
Want to learn more? Contact us.
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